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I know about the promotion but what is cross promotion? I want to know about this marketing strategy. Is it useful for promoting products or services in an effective manner?
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Cross promotion is a marketing strategy to expand the marketing reach of a particular product or service. You can advertise your product across different mediums. In this technique, you can use one service or product to promote another one. Usually, there are more than two parties are involved, like MasterCard and Visa Card are involved to promote Debit, Credit and Reward Cards.
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